Head to Head

BGC vs ZETA: which is the better buy in 2026?

BGC Group, Inc.

NASDAQ:BGC

90/100 Compass
True NorthAccumulate$5.2B

FMX futures exchange goes live against CME's Treasury monopoly, and the market is still pricing BGC like a sleepy interdealer broker.

Full BGC analysis

Zeta Global Holdings Corp.

NYSE:ZETA

90/100 Compass
True NorthAccumulate$4.9B

Marketing cloud incumbents are bleeding share to an AI-native upstart that prints cash while Salesforce and Adobe defend legacy seat licenses.

Full ZETA analysis

Factor by factor

FactorBGCZETA
Revenue Growth8895
Profitability5938
Valuation6858
Momentum5768
Theme Purity5771
Moat5550
Catalysts5978
Market Position5550

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Frequently asked questions

Is BGC or ZETA the better buy in 2026?

BGC and ZETA are neck and neck at 90/100 on the Compass right now. The better fit depends on which factors matter most to you.

How does Alexandria compare BGC and ZETA?

Each company is scored 1-100 on eight factors: revenue growth, profitability, valuation, momentum, theme purity, moat, catalysts, and market position. The Compass Score is the composite, and the comparison below shows where each name wins factor by factor.

Compass Scores are proprietary editorial research from publicly available data, not investment advice or a recommendation regarding any security. Rankings update weekly.