Is Klarna Group plc (NYSE:KLAR) a buy in 2026?
Yes, on balance. The Compass leans toward accumulating Klarna Group plc at current levels.
BNPL is the boring bit. The real prize is Klarna becoming the default shopping interface for a billion consumers.
Where KLAR is headed
Klarna in 2028 looks less like a pay-later lender and more like a shopping operating system that happens to extend credit. The company already processes around $100B in GMV across 85 million active consumers and 600,000 merchants. What changes between now and then is the mix. Today, transaction and financing fees from BNPL dominate. By 2028, advertising revenue, affiliate fees, interchange from the Klarna Card, and interest on deposit balances should make up close to 40% of the top line. That is the shift the $17 stock isn't being credited for. A consumer fintech with 23% revenue growth, a swing to GAAP profitability next year (consensus EPS growth of 324%), and an attached deposit base trading at 19x forward earnings is not how the market usually prices this combination.
Read the full Compass Direction on KLAR
The complete destination call, the overlooked angle, milestones, and bull, base, and bear price scenarios (around $17.78).
See the full KLAR analysisGet calls like this, free
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Frequently asked questions
Is Klarna Group plc (NYSE:KLAR) a buy in 2026?
Yes, on balance. The Compass leans toward accumulating Klarna Group plc at current levels. BNPL is the boring bit. The real prize is Klarna becoming the default shopping interface for a billion consumers.
What is KLAR's Compass Score?
Klarna Group plc scores 82/100 on Alexandria's Compass, placing it in the "True North" tier. Scores blend eight factors and update weekly.
What is the price target for KLAR?
Alexandria's full Compass Direction includes bull, base, and bear price scenarios with the valuation math behind each. Read the full breakdown on the KLAR page.
Compass verdicts are AI-generated, forward-looking editorial research from publicly available data, not investment advice or a recommendation regarding any security. Scores and verdicts update as the data changes.