Is D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) a buy in 2026?
Yes, on balance. The Compass leans toward accumulating D-Market Elektronik Hizmetler ve Ticaret A.S. at current levels.
Kaspi just bought Turkey's Amazon for a song. The market hasn't worked out what that means yet.
Where HEPS is headed
Hepsiburada is no longer a standalone Turkish e-commerce play wrestling with lira inflation and a brutal duopoly fight against Trendyol. It is now a subsidiary of Kaspi.kz, the Kazakh super-app that turned a population of 20 million into one of the most profitable fintech franchises on earth. That single fact reframes everything. Kaspi didn't buy Hepsiburada for the GMV. They bought a 90-million-consumer market with a functioning logistics arm (HepsiJet), a payments license (Hepsipay), a consumer lending book (Hepsifinans), and a Super App template that already worked in a similar emerging-market context.
Read the full Compass Direction on HEPS
The complete destination call, the overlooked angle, milestones, and bull, base, and bear price scenarios (around $2.72).
See the full HEPS analysisGet calls like this, free
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Frequently asked questions
Is D-Market Elektronik Hizmetler ve Ticaret A.S. (NASDAQ:HEPS) a buy in 2026?
Yes, on balance. The Compass leans toward accumulating D-Market Elektronik Hizmetler ve Ticaret A.S. at current levels. Kaspi just bought Turkey's Amazon for a song. The market hasn't worked out what that means yet.
What is HEPS's Compass Score?
D-Market Elektronik Hizmetler ve Ticaret A.S. scores 79/100 on Alexandria's Compass, placing it in the "True North" tier. Scores blend eight factors and update weekly.
What is the price target for HEPS?
Alexandria's full Compass Direction includes bull, base, and bear price scenarios with the valuation math behind each. Read the full breakdown on the HEPS page.
Compass verdicts are AI-generated, forward-looking editorial research from publicly available data, not investment advice or a recommendation regarding any security. Scores and verdicts update as the data changes.