Is FitLife Brands, Inc. (NASDAQ:FTLF) a buy in 2026?
Yes, on balance. The Compass leans toward accumulating FitLife Brands, Inc. at current levels.
Roll-up of orphaned supplement brands at 6x forward earnings, hiding inside a consumer staples shell most screeners ignore.
Where FTLF is headed
FitLife is what happens when a disciplined operator buys broken brands from distressed sellers and runs them through a single Omaha back office. The MusclePharm acquisition in 2023 (paid roughly $18.5M for a brand that did over $150M in revenue at its peak) plus Mimi's Rock in 2023 turned a sleepy GNC concession into a multi-channel supplement holding company doing close to $80M in annualized revenue, with Amazon now the largest single channel. Gross margins near 39% on packaged supplements, operating margins above 12%, and a tax-advantaged structure (NOL shield from the prior Bond Labs era) mean a disproportionate share of every incremental dollar lands in free cash flow once working capital normalizes.
Read the full Compass Direction on FTLF
The complete destination call, the overlooked angle, milestones, and bull, base, and bear price scenarios (around $11.27).
See the full FTLF analysisGet calls like this, free
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Frequently asked questions
Is FitLife Brands, Inc. (NASDAQ:FTLF) a buy in 2026?
Yes, on balance. The Compass leans toward accumulating FitLife Brands, Inc. at current levels. Roll-up of orphaned supplement brands at 6x forward earnings, hiding inside a consumer staples shell most screeners ignore.
What is FTLF's Compass Score?
FitLife Brands, Inc. scores 74/100 on Alexandria's Compass, placing it in the "Favorable" tier. Scores blend eight factors and update weekly.
What is the price target for FTLF?
Alexandria's full Compass Direction includes bull, base, and bear price scenarios with the valuation math behind each. Read the full breakdown on the FTLF page.
Compass verdicts are AI-generated, forward-looking editorial research from publicly available data, not investment advice or a recommendation regarding any security. Scores and verdicts update as the data changes.