Is Salesforce Inc. (NYSE:CRM) a buy in 2026?
Yes, on balance. The Compass leans toward accumulating Salesforce Inc. at current levels.
Forward P/E of 11.8 on a 77% gross margin software franchise generating $16B in free cash flow. The AI bear case is loud but mispriced.
Where CRM is headed
Salesforce in 2028 looks less like a SaaS company and more like the operating layer for enterprise AI agents. Agentforce is the wedge. Data 360 (built on the Informatica acquisition) is the moat. Slack is the interface. The question isn't whether Marc Benioff can sell software (he can, he has, he will). The question is whether the install base of 150,000+ enterprise customers ends up paying for agents on top of seats, or instead of seats. The market has decided it's the latter. We think it's both, and the per-customer revenue ends up higher.
Read the full Compass Direction on CRM
The complete destination call, the overlooked angle, milestones, and bull, base, and bear price scenarios (around $175.35).
See the full CRM analysisGet calls like this, free
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Frequently asked questions
Is Salesforce Inc. (NYSE:CRM) a buy in 2026?
Yes, on balance. The Compass leans toward accumulating Salesforce Inc. at current levels. Forward P/E of 11.8 on a 77% gross margin software franchise generating $16B in free cash flow. The AI bear case is loud but mispriced.
What is CRM's Compass Score?
Salesforce Inc. scores 83/100 on Alexandria's Compass, placing it in the "True North" tier. Scores blend eight factors and update weekly.
What is the price target for CRM?
Alexandria's full Compass Direction includes bull, base, and bear price scenarios with the valuation math behind each. Read the full breakdown on the CRM page.
Compass verdicts are AI-generated, forward-looking editorial research from publicly available data, not investment advice or a recommendation regarding any security. Scores and verdicts update as the data changes.